FinanceAdvertising
#RI-6aef1ec0·6 months ago·
1
“run ads at break-even CAC on first order”
What Actually Happened
Discounts change contribution margin more than expected
What I wish I knew
"Consider repeat purchases when setting CAC floor"
Advice to Someone Facing This Now
If I could tell you one thing
"Count both first and repeat orders when setting ad budget"
Regret Index
4/10
Significant downsides.
Complicated feelings about the outcome.
Complicated feelings about the outcome.
Advice for Someone Facing This
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Finance Category
2,949
Finance decisions logged. Avg regret 4.9/10 across the category.
Same Outcome Band
15%
of Finance decisions land in the mixed band the same as this one.
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