Google AdsROAS calculation
#RI-6ab50a41·2 months ago·
1
“Google Ads ROAS is probably counting VAT and shipping as revenue”
What Actually Happened
Discovered Google Ads ROAS is often gross revenue, not net
What I wish I knew
"Check ROAS calculation regularly"
Advice to Someone Facing This Now
If I could tell you one thing
"Use first-order ROAS to get accurate results"
Regret Index
8/10
Clear regret.
The downsides outweighed what was gained.
The downsides outweighed what was gained.
Advice for Someone Facing This
Short, upvotable wisdom. The most helpful rises to the top.
No advice yet. Be the first to share wisdom.
Google Ads Category
1
Google Ads decisions logged. Avg regret 8/10 across the category.
Same Outcome Band
100%
of Google Ads decisions land in the severe band the same as this one.
React, question, or discuss this decision.