paid socialecommerce brands
#RI-6acf06de·7 months ago·
1
“tested 214 ad creatives this year”
What Actually Happened
tested 12 hooks, found best was a founder speaking price out loud
What I wish I knew
"test one variable at a time"
Advice to Someone Facing This Now
If I could tell you one thing
"ship 20 variations a week without agonizing"
Regret Index
5/10
Significant downsides.
Complicated feelings about the outcome.
Complicated feelings about the outcome.
Advice for Someone Facing This
Short, upvotable wisdom. The most helpful rises to the top.
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paid social Category
1
paid social decisions logged. Avg regret 5/10 across the category.
Same Outcome Band
100%
of paid social decisions land in the mixed band the same as this one.
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