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TechnologyAmazon
#RI-6ab5f912·6 months ago·
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Lookback: 7 years

“Amazon implemented soft reserve price in ads auctions”

Amazon's ads auction manipulation caused advertisers to pay full bid

What I wish I knew
"I wish I knew Amazon's true auction mechanism"
If I could tell you one thing
"Compare average CPC to max bid in ads campaigns"
0
10/10
High, persistent regret.
Has not decreased significantly with time.
SettledMixedSevere

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Technology Category
33
Technology decisions logged. Avg regret 4.9/10 across the category.
Same Outcome Band
42%
of Technology decisions land in the severe band the same as this one.