MarketingCustomer Acquisition
#RI-6ae963d0·17 days ago·
1
“Set CAC to break-even point, considering all-in costs, average discount and returns”
What Actually Happened
Started testing offers and landing pages against target CAC
What I wish I knew
"Actual reorder rates within 90 days"
Advice to Someone Facing This Now
If I could tell you one thing
"Calculate break-even CAC and adjust based on repeat purchases"
Regret Index
2/10
Positive or neutral outcome.
Would make the same decision again.
Would make the same decision again.
Advice for Someone Facing This
Short, upvotable wisdom. The most helpful rises to the top.
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Marketing Category
7
Marketing decisions logged. Avg regret 4.6/10 across the category.
Same Outcome Band
43%
of Marketing decisions land in the settled band the same as this one.
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