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EcommerceOptimization
#RI-6ac08551·5 months ago·
1
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Lookback: 1 year

“Stop blaming traffic and investigate site issues”

Investing in more traffic didn't solve sales issues, it worsened them

What I wish I knew
"Conversion rates are a better indicator of site performance"
If I could tell you one thing
"Focus on site optimization before increasing acquisition efforts"
0
8/10
Clear regret.
The downsides outweighed what was gained.
SettledMixedSevere

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Ecommerce Category
6
Ecommerce decisions logged. Avg regret 5.7/10 across the category.
Same Outcome Band
33%
of Ecommerce decisions land in the severe band the same as this one.