AdvertisingGoogle Ads
#RI-6ad84146·about 2 months ago·
1
“Running high-CTR ad with high CPM”
What Actually Happened
My ad's high CTR and CPM didn't translate to sales.
What I wish I knew
"Click-through rate doesn't always equal sales"
Advice to Someone Facing This Now
If I could tell you one thing
"Focus on sales-driven ad copy"
Regret Index
5/10
Significant downsides.
Complicated feelings about the outcome.
Complicated feelings about the outcome.
Advice for Someone Facing This
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Advertising Category
3
Advertising decisions logged. Avg regret 5.3/10 across the category.
Same Outcome Band
33%
of Advertising decisions land in the mixed band the same as this one.
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