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Q4 prepad spend scaling
#RI-6acb82f7·5 months ago·
1
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Lookback: 7 weeks before BFCM

“fixing funnel before scaling ad spend”

I'm prioritizing funnel optimization

What I wish I knew
"what actually moved conversion rate last Q4"
If I could tell you one thing
"optimize funnel before scaling ad spend"
0
5/10
Significant downsides.
Complicated feelings about the outcome.
SettledMixedSevere

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Q4 prep Category
1
Q4 prep decisions logged. Avg regret 5/10 across the category.
Same Outcome Band
100%
of Q4 prep decisions land in the mixed band the same as this one.